1. Numbers, digits, & lists
Starting your headline with a number helps the headline stand out. Just as the human eye is drawn to contrasting colors, we’re also naturally drawn to the juxtaposition of digits resting beside text.
2. Define What the Article is About
Your blog post headline needs to clearly articulate what you’ll be covering in the article. No one is going to click a vague headline.
- Bad Headline: Write a Song
- Good Headline: How to Compose Your Own Song: Songwriting 101
3. Demonstrate Your Value
The headline above promises a fast (and therefore, probably also easy) way to crate high-quality infographics. You want to explain to readers, in so many words, why your article is worth reading.
4. Breed Distrust
Us humans can be a cynical bunch, and we’ll often jump at the chance to read about how we are being manipulated, deceived, or given the run around.
5. Don’t be Afraid to Embellish
The best blog post headlines aren’t afraid to sell themselves. Embellish. Exaggerate. Entice.
6. Create an Eye-Catching, Unique Title
Captivating headlines are the ones that stand apart from the rest. Great headlines aren’t afraid to be a little weird. While it’s difficult to achieve, the best headline writing straddles the line between clarity and uniqueness.
7. Remember the 5Ws
In grammar school you probably remember learning the 5Ws:
- Who
- What
- When
- Where
- Why
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